Social Listening & Analytics
Monitor your brand presence across social platforms, track sentiment, discover potential collaborators, and aggregate audience feedback.
Overview
Social Listening provides real-time monitoring of your brand mentions, content performance, and audience sentiment across all major social platforms. AI-powered analytics help you understand your audience and identify growth opportunities.
Platform Connections
Supported Platforms
| Platform | Mentions | Sentiment | Analytics | Influencer Discovery |
|---|---|---|---|---|
| Twitter/X | ✓ | ✓ | ✓ | ✓ |
| ✓ | ✓ | ✓ | ✓ | |
| TikTok | ✓ | ✓ | ✓ | ✓ |
| YouTube | ✓ | ✓ | ✓ | ✓ |
| ✓ | ✓ | ✓ | ✓ | |
| ✓ | ✓ | ✓ | - | |
| ✓ | ✓ | - | - | |
| Twitch | ✓ | ✓ | ✓ | ✓ |
Connecting Platforms
- Go to Creator Studio > Social Listening > Connections
- Click Add Platform
- Select the platform and authorize access
- Configure tracking keywords and hashtags
┌─────────────────────────────────────────────────────────────────┐
│ PLATFORM CONNECTIONS 5 Connected │
├─────────────────────────────────────────────────────────────────┤
│ │
│ ✓ Twitter/X @YourHandle Connected │
│ ✓ Instagram @YourHandle Connected │
│ ✓ TikTok @YourHandle Connected │
│ ✓ YouTube YourChannel Connected │
│ ○ Facebook Not connected [Connect] │
│ │
│ TRACKING KEYWORDS │
│ ─────────────────────────────────────────────────────────── │
│ #YourBrand #YourName "your brand" @mentions │
│ [+ Add Keyword] │
│ │
└─────────────────────────────────────────────────────────────────┘
Mention Tracking
Real-Time Mentions Feed
See all mentions of your brand across platforms in one unified feed:
┌─────────────────────────────────────────────────────────────────┐
│ MENTIONS Last 24hrs: 847 │
├─────────────────────────────────────────────────────────────────┤
│ │
│ 🐦 Twitter • 2 min ago Sentiment: 😊 │
│ @user123: "Just discovered @YourBrand's new content, │
│ absolutely loving it! #recommended" │
│ ♡ 142 ↻ 28 💬 12 [Reply] [Save] [Flag] │
│ │
│ ─────────────────────────────────────────────────────────── │
│ │
│ 📸 Instagram • 15 min ago Sentiment: 😐 │
│ @creator_fan: "Thoughts on the latest episode? │
│ Mixed feelings tbh #YourBrand" │
│ ♡ 89 💬 34 [Reply] [Save] [Flag] │
│ │
│ ─────────────────────────────────────────────────────────── │
│ │
│ 🎵 TikTok • 1 hr ago Sentiment: 😊 │
│ @tiktok_user: Video using your sound - 45.2K views │
│ ♡ 8.4K 💬 234 [View] [Save] [Flag] │
│ │
└─────────────────────────────────────────────────────────────────┘
Mention Filters
| Filter | Options |
|---|---|
| Platform | Twitter, Instagram, TikTok, YouTube, All |
| Sentiment | Positive, Neutral, Negative, All |
| Date Range | Today, 7 days, 30 days, Custom |
| Engagement | High (over 100), Medium (10-100), Low (under 10) |
| Type | Direct mention, Hashtag, Keyword |
Mention Alerts
Configure alerts for important mentions:
| Alert Type | Trigger | Notification |
|---|---|---|
| High Engagement | Mention with over 1000 likes | Push + Email |
| Negative Sentiment | Detected negative mention | Push |
| Influencer Mention | Mention from verified/large account | Push + Email |
| Viral Content | Rapid engagement growth | Push |
| Crisis Alert | Multiple negative mentions | Immediate call |
Sentiment Analysis
AI-Powered Sentiment
Our AI analyzes the sentiment of every mention:
| Sentiment | Indicators | Score Range |
|---|---|---|
| Positive 😊 | Praise, excitement, recommendations | 0.6 - 1.0 |
| Neutral 😐 | Questions, factual mentions | 0.4 - 0.6 |
| Negative 😞 | Complaints, criticism, disappointment | 0.0 - 0.4 |
Sentiment Dashboard
┌─────────────────────────────────────────────────────────────────┐
│ SENTIMENT ANALYSIS This Week │
├─────────────────────────────────────────────────────────────────┤
│ │
│ OVERALL SENTIMENT: 78% Positive │
│ │
│ ████████████████████████████████████████░░░░░░░░░░ │
│ Positive: 78% Neutral: 15% Negative: 7% │
│ │
│ SENTIMENT TREND (Last 30 Days) │
│ ─────────────────────────────────────────────────────────── │
│ │
│ 90% ┤ ╭──╮ │
│ 80% ┤╭────╯ ╰─────╮ ╭──────╮ │
│ 70% ┼╯ ╰────╯ ╰─────── │
│ 60% ┤ │
│ Week 1 Week 2 Week 3 Week 4 │
│ │
│ TOP POSITIVE THEMES TOP NEGATIVE THEMES │
│ ─────────────────── ─────────────────── │
│ • Content quality (234) • Upload schedule (12) │
│ • Personality (189) • Audio quality (8) │
│ • Helpfulness (156) • Response time (5) │
│ │
└─────────────────────────────────────────────────────────────────┘
Respond to Negative Sentiment Quickly
A sudden spike in negative mentions can escalate into a crisis if left unaddressed. Configure alerts for negative sentiment and aim to respond within 24 hours to show your audience you are listening and care.
Sentiment Alerts
Get notified when sentiment shifts:
| Metric | Alert Threshold |
|---|---|
| Sentiment Drop | Over 10% decrease in 24hrs |
| Negative Spike | Over 5 negative mentions in 1hr |
| Crisis Detection | Multiple negative + viral |
Influencer Discovery
Finding Collaborators
Discover influencers and creators in your niche:
┌─────────────────────────────────────────────────────────────────┐
│ INFLUENCER DISCOVERY Your Niche │
├─────────────────────────────────────────────────────────────────┤
│ │
│ RECOMMENDED COLLABORATORS │
│ ─────────────────────────────────────────────────────────── │
│ │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ @SimilarCreator Match: 92% │ │
│ │ 245K followers • Gaming/Entertainment │ │
│ │ Avg Engagement: 4.2% • Mentions you: 3 times │ │
│ │ [View Profile] [Send Collab Request] [Save] │ │
│ └─────────────────────────────────────────────────────────┘ │
│ │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ @NicheExpert Match: 87% │ │
│ │ 128K followers • Educational │ │
│ │ Avg Engagement: 5.8% • Audience overlap: 34% │ │
│ │ [View Profile] [Send Collab Request] [Save] │ │
│ └─────────────────────────────────────────────────────────┘ │
│ │
│ FILTERS │
│ ─────────────────────────────────────────────────────────── │
│ Followers: [10K - 500K] Engagement: [3%+] Niche: [Gaming] │
│ │
└─────────────────────────────────────────────────────────────────┘
Vet Collaborators Thoroughly
Before reaching out to potential collaborators, review their content for brand alignment, audience overlap, and brand safety. A mismatched collaboration can damage your reputation with your existing audience.
Discovery Criteria
| Criterion | Weight | Description |
|---|---|---|
| Audience Overlap | 30% | Shared audience demographics |
| Content Similarity | 25% | Similar topics and style |
| Engagement Rate | 20% | Active, engaged audience |
| Growth Trajectory | 15% | Trending upward |
| Brand Safety | 10% | No controversial content |
Collaboration Tracking
Track outreach and collaboration status:
| Status | Count | Actions |
|---|---|---|
| Saved | 24 | Potential collaborators |
| Contacted | 8 | Awaiting response |
| In Discussion | 3 | Negotiating terms |
| Confirmed | 2 | Scheduled collaborations |
| Completed | 12 | Past collaborations |
Review Aggregation
Multi-Platform Reviews
Aggregate reviews and feedback from all platforms:
┌─────────────────────────────────────────────────────────────────┐
│ REVIEWS & FEEDBACK Avg Rating: 4.7★ │
├─────────────────────────────────────────────────────────────────┤
│ │
│ RATING DISTRIBUTION │
│ ─────────────────────────────────────────────────────────── │
│ ★★★★★ ████████████████████████████████████ 72% (1,842) │
│ ★★★★☆ ██████████████ 18% (461) │
│ ★★★☆☆ ████ 6% (154) │
│ ★★☆☆☆ █ 2% (51) │
│ ★☆☆☆☆ ░ 2% (51) │
│ │
│ BY PLATFORM │
│ ─────────────────────────────────────────────────────────── │
│ YouTube Comments 4.8★ 842 reviews │
│ Apple Podcasts 4.6★ 234 reviews │
│ Spotify 4.7★ 189 reviews │
│ Patreon 4.9★ 156 reviews │
│ │
│ RECENT REVIEWS │
│ ─────────────────────────────────────────────────────────── │
│ ★★★★★ "Best content in this space!" - YouTube, 2hrs ago │
│ ★★★★☆ "Great but wish uploads were more frequent" - Apple │
│ ★★★★★ "Changed my perspective completely" - Spotify │
│ │
└─────────────────────────────────────────────────────────────────┘
Review Response
Respond to reviews from within the dashboard:
- Click on any review
- Select Reply
- Type your response
- Review is posted to the original platform
Review Insights
AI-generated insights from your reviews:
| Insight Type | Example |
|---|---|
| Top Praise | "Viewers love your editing style (mentioned 234 times)" |
| Common Request | "45 viewers asked for more behind-the-scenes content" |
| Improvement Area | "12 comments mention audio quality could be better" |
| Content Idea | "High interest in collaboration with @OtherCreator" |
Analytics Dashboard
Unified Metrics
| Metric | This Week | vs Last Week | Trend |
|---|---|---|---|
| Total Mentions | 847 | +12% | ↑ |
| Positive Sentiment | 78% | +3% | ↑ |
| Engagement Rate | 4.2% | +0.5% | ↑ |
| New Followers | 2,341 | +8% | ↑ |
| Review Score | 4.7★ | = | → |
Performance by Platform
| Platform | Mentions | Engagement | Sentiment | Growth |
|---|---|---|---|---|
| 312 | 3.8% | 76% | +15% | |
| 245 | 5.2% | 82% | +12% | |
| TikTok | 189 | 6.4% | 79% | +28% |
| YouTube | 101 | 4.1% | 81% | +8% |
Exportable Reports
Generate reports for sponsors or personal tracking:
| Report | Content | Format |
|---|---|---|
| Weekly Summary | Mentions, sentiment, engagement | PDF, CSV |
| Monthly Analytics | Full metrics breakdown | PDF, CSV, Excel |
| Influencer Report | Collaboration ROI | |
| Sponsor Report | Campaign performance | PDF, Branded |
AI Insights
Automated Recommendations
┌─────────────────────────────────────────────────────────────────┐
│ AI INSIGHTS Updated: Now │
├─────────────────────────────────────────────────────────────────┤
│ │
│ 💡 CONTENT RECOMMENDATIONS │
│ ─────────────────────────────────────────────────────────── │
│ • Your audience engages most with tutorials (4.8% avg) │
│ • Consider posting between 6-8 PM for 23% higher reach │
│ • Videos mentioning "beginners" get 2x more saves │
│ │
│ 🎯 GROWTH OPPORTUNITIES │
│ ─────────────────────────────────────────────────────────── │
│ • @InfluencerA mentioned your niche 5 times this week │
│ • Trending hashtag #YourTopic has 45% audience overlap │
│ • 3 micro-influencers in your space are open to collabs │
│ │
│ ⚠️ ATTENTION NEEDED │
│ ─────────────────────────────────────────────────────────── │
│ • 8 negative comments about audio quality this week │
│ • Response rate dropped to 62% (was 78%) │
│ • Instagram engagement down 12% from last week │
│ │
└─────────────────────────────────────────────────────────────────┘
Best Practices
- Set up keyword alerts - Don't miss important mentions
- Respond within 24 hours - Builds community engagement
- Track sentiment weekly - Catch issues early
- Review influencer suggestions - Find collaboration opportunities
- Export monthly reports - Track progress over time
- Address negative feedback - Turn critics into fans
Related Guides
- Social Media Management - Posting and scheduling
- Fan Engagement - Community building
- Monetization - Sponsorship and revenue